A couple of years ago, I was sitting in a team meeting for a small non-profit. Our newest staff member was discussing the possibility of a blog. I think he was the only one who understood what he was talking about - I certainly didn't. Perhaps it was a shame because we could've got on the band wagon that much sooner. Then again, maybe not; as a small non-profit, we didn't have the resources (read staff, hours in the day, money) to consistently update a blog. However, we did send out emails to a readership that informed community members of large info sessions. These emails would have been perfect blog fodder.
But, would the blog have been ignored and left to become out-of-date? For this reason, I am relieved we didn't blog at the time. Now, if we only had more resources...
Speaking of which, an amazing link that this article gave me is http://www.marketingsherpa.com/. From here, I found a link with articles discussing non-profit fundraising.
This is not my job; and yet, I will always have a soft-spot for raising funds for good causes. I came across a most inspirational and incredible link at this point: http://my.barackobama.com/YesWeCanvideo. It's a 4-minute long song and video that gives back to the donor, long after they have already agreed to give. This video has now been circulated and enjoyed by millions and the simple message at the end is VOTE. No wonder he won the election.
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